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Movies And Advertising And Sales|Movies Advertising Sales|Movies And Advertising

movies-and-advertising-and-sales-movies-advertising-sales-movies-and-advertisingMovies And Advertising And Sales|Movies Advertising Sales|Movies And Advertising-The Japanese electronics giant is launching a new advertising campaign for the crucial fall and holiday season that places less emphasis on its video game capabilities and more on its ability to play high-definition Blu-ray DVDs and to download movies from the Internet.

Commercial messages and political campaign displays have been found in the ruins of Pompei and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE. Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise’s character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them “classics,” because the film is set far in the future.

I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale.

The Xbox 360 has a movie download store that’s similar to the one on the PlayStation 3 and enables Netflix subscribers to stream movies from the Internet, a feature Sony doesn’t have. The PS3 is the only one of the three major consoles, however, to play Blu-ray discs.

Dille said that although Sony will keep marketing the PS3 to avid gamers, with an emphasis on high-profile new titles such as October’s Uncharted 2, the new ad campaign will target more “moms and families” than before. Although the Wii has been extremely popular with families, there may still be more potential buyers in that market than among the young men who play video games most.

“It’s pretty clear looking at the numbers that the 360 has done a better job at capturing the core gamer audience,” said Jesse Divnich, an analyst with Electronic Entertainment Design & Research.

Sony has spent much of the last few years trying to attract gamers, with mixed success, as highly touted titles such as LittleBigPlanet and Killzone 2 have failed to rack up big sales. Although the PS3 arguably offers more features than its competitors, the company hasn’t been able to excite consumers about free wireless networking and multimedia downloads.

Dille said that the campaign, Sony’s biggest and costliest since the launch of the PS3, is designed around the idea that Americans are now more interested in those capabilities.

Divnich agreed that Sony’s chances of success with that message are much better now than before. He noted that although overall video game hardware sales are falling in the recession, some of the hottest-selling gadgets feature multiple digital capabilities.

“A year or two ago, the idea of an all-in-one media hub was kind of a foreign idea among the mass market,” Divnich noted. “Today thanks to new technologies like the iPhone, we’ve warmed up to the idea of products that meet all our multimedia needs.”

The Xbox 360 has a movie download store that’s similar to the one on the PlayStation 3 and enables Netflix subscribers to stream movies from the Internet, a feature Sony doesn’t have. The PS3 is the only one of the three major consoles, however, to play Blu-ray discs.

Dille said that although Sony will keep marketing the PS3 to avid gamers, with an emphasis on high-profile new titles such as October’s Uncharted 2, the new ad campaign will target more “moms and families” than before. Although the Wii has been extremely popular with families, there may still be more potential buyers in that market than among the young men who play video games most.

“It’s pretty clear looking at the numbers that the 360 has done a better job at capturing the core gamer audience,” said Jesse Divnich, an analyst with Electronic Entertainment Design & Research.

Sony has spent much of the last few years trying to attract gamers, with mixed success, as highly touted titles such as LittleBigPlanet and Killzone 2 have failed to rack up big sales. Although the PS3 arguably offers more features than its competitors, the company hasn’t been able to excite consumers about free wireless networking and multimedia downloads.

Dille said that the campaign, Sony’s biggest and costliest since the launch of the PS3, is designed around the idea that Americans are now more interested in those capabilities.

Divnich agreed that Sony’s chances of success with that message are much better now than before. He noted that although overall video game hardware sales are falling in the recession, some of the hottest-selling gadgets feature multiple digital capabilities.

“A year or two ago, the idea of an all-in-one media hub was kind of a foreign idea among the mass market,” Divnich noted. “Today thanks to new technologies like the iPhone, we’ve warmed up to the idea of products that meet all our multimedia needs.”

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